Maryam Siddiqui is a content creator who proudly celebrates her South Asian heritage. Growing up, she didn’t always feel comfortable embracing her Desi identity — an experience shared by many South Asians — but speaking about it online changed everything. Her honest conversations about culture, identity, and the appropriation of South Asian couture resonated deeply and even led to a feature in The Washington Post.

Today, Maryam’s YouTube channel has garnered over 1.6 million views and more than 14,000 subscribers. Known as an “older sister” figure to her community, she empowers South Asian and non–South Asian audiences alike with her content on self-love, personal growth, wellness, lifestyle, and fashion. Whether she’s dissecting cultural trends or sharing everyday life, Maryam creates a safe space where her audience feels seen, heard, and inspired to become the best version of themselves.